TrackStreet Blog

MAP Monitoring: The Most Important Reason That You’ve Probably Overlooked

Posted by Andrew Schydlowsky (TrackStreet) on Oct 30, 2017 11:56:19 AM

When you think of MAP monitoring — setting up a process for tracking how your resellers are advertising and selling your products, particularly online — you’re most likely focused on protecting your brand’s reputation. That makes perfect sense: The last thing you want if you sell through a channel is for retailers to engage in a battle for customers by driving your products’ prices down, down, down into discount-bin territory.

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Topics: MAP Monitoring

3 Reasons Manual In-House MAP Monitoring Will Fail You

Posted by Andrew Schydlowsky (TrackStreet) on Oct 19, 2017 1:22:24 AM

Let’s start with something completely uncontroversial: If you’re a manufacturer or brand owner selling your products through a resale network — distributors, wholesalers, brick-and-mortar stores, online retailers — you need a set of published guidelines that lets these resellers know the minimum prices at which you’re willing to let them advertise and sell your products. You also need a mechanism in place that lets you monitor your products’ presence, particularly online, to ensure your resellers are adhering to your pricing policy.

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Topics: MAP Monitoring

Drafting Your Minimum Advertised Price Policy: What’s a Violation? What Isn’t?

Posted by Andrew Schydlowsky (TrackStreet) on Oct 9, 2017 9:36:41 AM

If your team is preparing to draft a minimum advertised price (MAP) policy to better manage your products’ pricing online, and you’ve begun researching the minimum advertised price policies of other manufacturers and brands, you’re probably feeling quite confused.

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Topics: Minimum Advertised Price Policy

What’s New About Amazon’s New Brand Registry?

Posted by Andrew Schydlowsky (TrackStreet) on Sep 28, 2017 2:15:06 AM

With all of the articles circulating about Amazon’s new brand registry program for manufacturers and private-label sellers, it can be difficult to find a clear, succinct explanation about what the specific updates are from Amazon Brand Registry 1.0 to Amazon Brand Registry 2.0. In other words, what’s new about the new program?

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Topics: Amazon, Amazon Brand Registry

Amazon’s New Brand Registry: Does It Really Protect Your Brand?

Posted by Andrew Schydlowsky (TrackStreet) on Sep 28, 2017 2:03:27 AM

You’ve almost certainly heard about the new, updated brand registry program on Amazon.com. And if you’ve read more than one article or blog post about it, you have also likely discovered that opinions vary on how important or useful the new program is for manufacturers. We’ve written our own post here on the TrackStreet blog about the new brand registry on Amazon.

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Topics: Amazon Brand Registry

Is Your Price Monitoring Strategy as Strong as It Should Be?

Posted by Andrew Schydlowsky (TrackStreet) on Sep 28, 2017 1:52:53 AM

Perhaps you’ve already developed and published various reseller policies to guide your resale channel’s behavior — an authorized dealer program, a minimum advertised price (MAP) policy, a unilateral pricing policy (UPP), a direct authorized Internet reseller agreement, etc.

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Topics: price monitoring

MAP Monitoring Strategy: 4 Things to Keep in Mind

Posted by Andrew Schydlowsky (TrackStreet) on Sep 28, 2017 1:35:33 AM

So, you’ve drafted and publicized a minimum advertised price (MAP) policy for your resale channel. Smart move. But as you know, a MAP policy is not a set-it-and-forget-it program. Reseller pricing policies can be effective only to the extent that resellers actually follow them and that the brand behind such policies actually take action against offenders. Which means you’ll also need a MAP monitoring strategy that’s as well thought out as the policy itself.

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Topics: MAP Monitoring

MAP Pricing Policy and the Federal Rule of Reason

Posted by Andrew Schydlowsky (TrackStreet) on Sep 28, 2017 1:00:09 AM

If you’ve ever tried to conduct your own research into how your company’s MAP pricing policy is regulated by federal law, you probably quickly found yourself overwhelmed.

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Topics: map policy

8 MAP Policy Must-Haves

Posted by Andrew Schydlowsky (TrackStreet) on Sep 23, 2017 8:48:00 AM

We write regularly here at TrackStreet about the importance — the necessity, we would argue — of drafting and prominently publishing a Minimum Advertised Price policy to protect your brand. You probably already know several reasons a MAP policy can be so important for your company, but a well-drafted policy can also offer some less obvious but equally important benefits.

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Topics: MAP, map policy

Brand Registry on Amazon: Why You Should Sign Up for It ASAP

Posted by Andrew Schydlowsky (TrackStreet) on Sep 21, 2017 10:16:42 AM

As many manufacturers, OEMs and brands have learned the hard way when they discover retailers violating their policies on Amazon.com, Amazon itself typically takes a hands-off role when it comes to policing who’s selling what, and for how much, on its marketplace — unless a retailer violates Amazon’s own selling policies.

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Topics: Amazon Brand Registry