TrackStreet Blog

Brand Registry on Amazon: Why You Should Sign Up for It ASAP

Posted by Andrew Schydlowsky (TrackStreet) on Sep 21, 2017 10:16:42 AM

As many manufacturers, OEMs and brands have learned the hard way when they discover retailers violating their policies on Amazon.com, Amazon itself typically takes a hands-off role when it comes to policing who’s selling what, and for how much, on its marketplace — unless a retailer violates Amazon’s own selling policies.

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Topics: Amazon Brand Registry

MAP Pricing Violation? What Actions Can You Take?

Posted by Andrew Schydlowsky (TrackStreet) on Sep 20, 2017 10:00:00 AM

Your Minimum Advertised Price Has Just Been Violated. Now What?

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Topics: MAP, MAP Best Practices, UMAP, MAP Enforcement

MAP Policy Violation Letter: 3 Things to Know Before Crafting

Posted by Andrew Schydlowsky (TrackStreet) on Sep 19, 2017 10:00:00 AM

As a manufacturer or brand, that moment when you discover a reseller is advertising your products below your Minimum Advertised Price (MAP) can be worrying, frustrating, even infuriating.

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Topics: MAP, UMAP, MAP Enforcement

MAP Enforcement Software: 3 Things to Consider Before Implementation

Posted by Andrew Schydlowsky (TrackStreet) on Sep 18, 2017 10:00:00 AM

You know how important it is to maintain consistent pricing of your products across your sales channel — to protect your brand’s reputation and your relationships with the hardworking resellers who play a vital role in your company’s success. But you also know how difficult this can be, given how many marketplaces and websites across the web — a mixed list of authorized, honorable resellers and gray-market retailers — are advertising your products every day.

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Topics: Price Tracking Software, MAP, MAP Enforcement

MAP Pricing Policy: 1 Often Overlooked Reason Why It's So Important

Posted by Andrew Schydlowsky (TrackStreet) on Sep 15, 2017 10:00:00 AM

Without it, You Risk Turning Your Brick-and-Mortar Retailers into “Showrooms” — and That Leads to an Even Greater Risk

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Topics: MAP, MAP Best Practices, MAP Enforcement

Minimum Advertised Price Policy: 3 Best Practices

Posted by Andrew Schydlowsky (TrackStreet) on Sep 14, 2017 9:12:16 AM

As strategically important as a minimum advertised price policy is to a manufacturer or brand—for protecting the interests of resale partners and guarding the brand’s own reputation, to name just some of the benefits—it’s also important to understand that not all MAP policies are created equal.

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Topics: Minimum Advertised Price Policy

Brand Registry on Amazon: 5 Things You Need to Know

Posted by Andrew Schydlowsky (TrackStreet) on Sep 13, 2017 10:00:00 AM

If you are a manufacturer or brand owner, chances are high that your products will eventually be listed on Amazon — whether by your company directly, by authorized members of your resale channel, or by resellers who have no affiliation with your company and whom you can’t control at all. In other words, your products are bound for Amazon whether you like it or not.

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Topics: Amazon, Amazon Brand Registry

MAP Price: An Often-Overlooked Benefit of Its Establishing

Posted by Andrew Schydlowsky (TrackStreet) on Sep 5, 2017 1:39:21 PM

Manufacturers don’t have many opportunities to win awards or trophies. But getting your product line carried by a large brick-and-mortar retail chain — a Walmart, a Target, a Best Buy, or a major department store — can feel pretty close to winning the big prize.

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MAP Policy: 3 Incentives to Include

Posted by Andrew Schydlowsky (TrackStreet) on Sep 5, 2017 1:29:49 PM

Most discussions of minimum advertised price (MAP) policy are centered on the sticks — effective ways to threaten and punish resellers who violate the policy by advertising products below the manufacturer’s MAP-approved levels.

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How MAP Enforcement Protects Your Brand’s Perceived Value

Posted by Andrew Schydlowsky (TrackStreet) on Sep 5, 2017 1:09:46 PM

Let’s do a thought experiment. One day, without any explanation, people shopping online at marketplaces like Amazon and eBay start seeing Apple products — iPhones, iPads, MacBook Pro laptops — advertised for far less than they’ve ever seen them available before. Half off. Two-thirds off. These items aren’t marked as “used” or “refurbished,” either. The ads and sales pages look identical to the ones the shoppers have always seen for Apple gear at these marketplaces — the only differences are the eye-popping, head-shaking discounts. What would happen?

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