“What’s more important for us to develop for our products—MAP pricing or MSRP?”
One question we often hear from manufacturers and brands researching TrackStreet’s MAP monitoring and enforcement platform is, “What is MAP pricing?”
If you’ve found this page we’ll assume you are already familiar with the concept of a Minimum Advertised Price, or MAP — a policy set by a manufacturer or brand to establish a price floor below which its resellers may not advertise its products. (What these resellers ultimately sell MAP-protected items for is another matter; a MAP policy simply forbids resellers from advertising a brand’s products below a specified price.)
When it comes to protecting your brand’s image with consumers, the price points of your products and your relationships with resellers, you have several approaches at your disposal. Two of the most common are Minimum Advertised Price (MAP) policy and a Unilateral Pricing Policy (UPP). This page will explain the differences and similarities between the two. We will also discuss Authorized Dealer Programs, which can provide you additional levels of brand protection.