One criticism we at TrackStreet often hear about Amazon from manufacturers and brands is that the marketplace doesn’t always intervene to remove reseller listings that violate a manufacturer’s minimum advertised price (MAP) policy.
When it comes to drafting and enforcing a MAP policy, there are many misconceptions and a lot of just-plain-bad information out there about what’s legal and what isn’t. One common misconception is that it is always illegal, no matter the reason, to grant a reseller’s request for an exception to your policy’s rules. The reality: It isn’t.
There is a common and totally understandable misconception about how far a brand’s minimum advertised price (MAP) policy can extend into the sales cycle. The good news is you might have more influence over your resellers’ online pricing than you thought.
Topics: map policy, Minimum Advertised Price Policy, Pricing Policy
When they set out to develop a MAP or other resale pricing policy, most manufacturers are thinking about what the policy will mean in terms of their retail partners and how it will help them control their products’ retail prices.
Topics: Pricing Policy, Reseller
If you Google “MAP policy template” right now, you’ll find countless real-world minimum advertised price policies that manufacturers and brands have published for their resale partners to see. You’ll also find plenty of examples of ready-made language to help your draft your own MAP policy.
Topics: MAP, map policy, Minimum Advertised Price Policy
So, you want to roll out a Minimum Advertised Price (MAP) program, but you have no idea where to start.
Topics: Minimum Advertised Price Policy, MAP Price, MAP Pricing
“How do we use our MAP policy to stop rogue 3rd party sellers from listing our stuff on Amazon?”
Topics: map policy, Pricing Policy, Reseller
If you’ve ever heard a colleague refer to his company’s MRP, or describe his reseller policy as a UPP, or an RPM, or an eMAP—and wondered what the heck he was talking about—this post is for you.
Topics: MAP, map policy, UPP
The good news is that as a manufacturer or brand owner, your company is perfectly within your legal rights to establish guidelines regarding the prices you’re willing to allow retail partners to advertise and even sell your products.
Topics: map policy, MAP Pricing
When a manufacturer drafts its MAP policy, one common fear is that the document will come across as too harsh, and that it will either scare off or turn off the company’s resale partners. But when they try to avoid this concern, many manufacturers overcorrect—and make an even bigger MAP policy mistake.
Topics: map policy, MAP Price
