TrackStreet Blog

IP Protection for Brands: Is Amazon Brand Registry Worth the Effort?

Posted by Andrew Schydlowsky (TrackStreet) on Jul 13, 2018 1:51:27 AM

One criticism we at TrackStreet often hear about Amazon from manufacturers and brands is that the marketplace doesn’t always intervene to remove reseller listings that violate a manufacturer’s minimum advertised price (MAP) policy.

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What to Do When a Reseller Asks for an Exception to Your MAP Policy

Posted by Andrew Schydlowsky (TrackStreet) on Jul 10, 2018 2:15:52 AM

When it comes to drafting and enforcing a MAP policy, there are many misconceptions and a lot of just-plain-bad information out there about what’s legal and what isn’t. One common misconception is that it is always illegal, no matter the reason, to grant a reseller’s request for an exception to your policy’s rules. The reality: It isn’t.

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Topics: map policy, Minimum Advertised Price Policy

Can Your MAP Policy Reach into the Shopping Cart?

Posted by Andrew Schydlowsky (TrackStreet) on Jul 5, 2018 2:15:32 AM

There is a common and totally understandable misconception about how far a brand’s minimum advertised price (MAP) policy can extend into the sales cycle. The good news is you might have more influence over your resellers’ online pricing than you thought.

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Topics: map policy, Minimum Advertised Price Policy, Pricing Policy

Don’t Overlook This Important Partner in Your Reseller Pricing Policy

Posted by Andrew Schydlowsky (TrackStreet) on Jun 29, 2018 12:32:07 PM

When they set out to develop a MAP or other resale pricing policy, most manufacturers are thinking about what the policy will mean in terms of their retail partners and how it will help them control their products’ retail prices.

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Topics: Pricing Policy, Reseller

Thinking About Just Copying a MAP Policy Template? Think Again.

Posted by Andrew Schydlowsky (TrackStreet) on Jun 19, 2018 3:04:13 AM

If you Google “MAP policy template” right now, you’ll find countless real-world minimum advertised price policies that manufacturers and brands have published for their resale partners to see. You’ll also find plenty of examples of ready-made language to help your draft your own MAP policy.

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Topics: MAP, map policy, Minimum Advertised Price Policy

Minimum Advertised Price (MAP) Program: The First 5 Steps to Rolling Out

Posted by Andrew Schydlowsky (TrackStreet) on Jun 15, 2018 4:35:05 AM

So, you want to roll out a Minimum Advertised Price (MAP) program, but you have no idea where to start.

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Topics: Minimum Advertised Price Policy, MAP Price, MAP Pricing

How Can You Enforce Your MAP Policy Against Unauthorized Amazon Sellers?

Posted by Andrew Schydlowsky (TrackStreet) on Jun 12, 2018 11:03:00 AM

“How do we use our MAP policy to stop rogue 3rd party sellers from listing our stuff on Amazon?”

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Topics: map policy, Pricing Policy, Reseller

MAP, UPP, ADP, MRP, RPM, iMAP, eMAP: How Do All of These Reseller Policies Differ?

Posted by Andrew Schydlowsky (TrackStreet) on Jun 6, 2018 2:40:34 AM

If you’ve ever heard a colleague refer to his company’s MRP, or describe his reseller policy as a UPP, or an RPM, or an eMAP—and wondered what the heck he was talking about—this post is for you.

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Topics: MAP, map policy, UPP

MAP Policy Legal Risks: 5 Things Not to Do When Drafting and Enforcing Yours

Posted by Andrew Schydlowsky (TrackStreet) on Jun 6, 2018 2:31:42 AM

The good news is that as a manufacturer or brand owner, your company is perfectly within your legal rights to establish guidelines regarding the prices you’re willing to allow retail partners to advertise and even sell your products.

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Topics: map policy, MAP Pricing

MAP Policy: 3 Huge Mistakes Companies Make

Posted by Andrew Schydlowsky (TrackStreet) on Jun 6, 2018 2:17:11 AM

When a manufacturer drafts its MAP policy, one common fear is that the document will come across as too harsh, and that it will either scare off or turn off the company’s resale partners. But when they try to avoid this concern, many manufacturers overcorrect—and make an even bigger MAP policy mistake.

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Topics: map policy, MAP Price