Now that you’ve drafted and published your minimum advertised price (MAP) policy — ideally with the help of antitrust attorneys or brand protection experts — you are ready to launch the next phase of your pricing protection strategy. It’s time for MAP monitoring.
When it comes to protecting your brand’s image with consumers, the price points of your products and your relationships with resellers, you have several approaches at your disposal. Two of the most common are Minimum Advertised Price (MAP) policy and a Unilateral Pricing Policy (UPP). This page will explain the differences and similarities between the two. We will also discuss Authorized Dealer Programs, which can provide you additional levels of brand protection.
If you’ve found this page we’ll assume you are already familiar with the concept of a Minimum Advertised Price, or MAP — a policy set by a manufacturer or brand to establish a price floor below which its resellers may not advertise its products. (What these resellers ultimately sell MAP-protected items for is another matter; a MAP policy simply forbids resellers from advertising a brand’s products below a specified price.)
Since Amazon updated its brand registry program for manufacturers and private-label sellers in mid-2017, there has been a lot of confusion about what the new program does and does not do for brands. Many manufacturers are unsure about whether or not signing up for the new program is even worth their time. This page will answer these questions.
Topics: Brand Registry
Topics: MAP Pricing
One question we often hear from manufacturers and brands researching TrackStreet’s MAP monitoring and enforcement platform is, “What is MAP pricing?”