Resale Price Maintenance: 3 Steps for Effectively Combating Online Price Erosion

By: Andrew Schydlowsky (TrackStreet) September 7, 2018

Unethical and unprofessional practices by resellers can cause all sorts of problems for the brand owners whose products they..

IP Protection for Brands: Is Amazon Brand Registry Worth the Effort?

One criticism we at TrackStreet often hear about Amazon from manufacturers and brands is that the marketplace doesn’t always..

What to Do When a Reseller Asks for an Exception to Your MAP Policy

When it comes to drafting and enforcing a MAP policy, there are many misconceptions and a lot of just-plain-bad information..

Can Your MAP Policy Reach into the Shopping Cart?

There is a common and totally understandable misconception about how far a brand’s minimum advertised price (MAP) policy can..

Don’t Overlook This Important Partner in Your Reseller Pricing Policy

When they set out to develop a MAP or other resale pricing policy, most manufacturers are thinking about what the policy will..

Thinking About Just Copying a MAP Policy Template? Think Again.

If you Google “MAP policy template” right now, you’ll find countless real-world minimum advertised price policies that..

Minimum Advertised Price (MAP) Program: The First 5 Steps to Rolling Out

So, you want to roll out a Minimum Advertised Price (MAP) program, but you have no idea where to start.

How Can You Enforce Your MAP Policy Against Unauthorized Amazon Sellers?

“How do we use our MAP policy to stop rogue 3rd party sellers from listing our stuff on Amazon?”

MAP, UPP, ADP, MRP, RPM, iMAP, eMAP: How Do All of These Reseller Policies Differ?

If you’ve ever heard a colleague refer to his company’s MRP, or describe his reseller policy as a UPP, or an RPM, or an..

MAP Policy Legal Risks: 5 Things Not to Do When Drafting and Enforcing Yours

The good news is that as a manufacturer or brand owner, your company is perfectly within your legal rights to establish..

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