So, you’ve drafted and published a minimum advertised price (MAP) policy. That’s great news. Your company just took an..
If one of your reputable resellers spots another retailer openly violating your pricing policy — whether your company has a ..
You’ve got a MAP violator. Someone on your team just caught a retailer advertising one of your products online at far below..
When you think of MAP monitoring — setting up a process for tracking how your resellers are advertising and selling your..
Let’s start with something completely uncontroversial: If you’re a manufacturer or brand owner selling your products through a..
So, you’ve drafted and publicized a minimum advertised price (MAP) policy for your resale channel. Smart move. But as you..