What to Do When a Reseller Asks for an Exception to Your MAP Policy

When it comes to drafting and enforcing a MAP policy, there are many misconceptions and a lot of just-plain-bad information..

Can Your MAP Policy Reach into the Shopping Cart?

There is a common and totally understandable misconception about how far a brand’s minimum advertised price (MAP) policy can..

Thinking About Just Copying a MAP Policy Template? Think Again.

If you Google “MAP policy template” right now, you’ll find countless real-world minimum advertised price policies that..

Minimum Advertised Price (MAP) Program: The First 5 Steps to Rolling Out

So, you want to roll out a Minimum Advertised Price (MAP) program, but you have no idea where to start.

What’s Your MAP Policy IQ?

How much do you know about MAP policy and other types of reseller pricing policies? About how to draft them, the business..

Know Who Else Benefits from Your MAP Protection? The Consumer.

We write often at the TrackStreet blog about how a well-drafted and effectively enforced Minimum Advertised Price (MAP) policy..

How The Supreme Court Views Resale Pricing Law — and What it Means to You

If you had to explain the differences between a resale pricing policy that a court would deem perfectly legal, versus one that..

Minimum Advertised Price (MAP) or Minimum Resale Price (MRP)? Are You Using the Right Policy?

Businesses often approach us here at TrackStreet because they want help rolling out a “MAP policy.” That’s the term they hear..

How to Avoid MAP Policy Violations

Going after MAP policy violations is mission-critical to protecting your company’s brand value and bottom line. But dealing..

MAP Policy: The Most Important Reason to Have It in Place (Which You Probably Don’t Know)

By: Andrew Schydlowsky (TrackStreet) January 18, 2018

A highly experienced antitrust lawyer we work with at TrackStreet once told us, “Almost every manufacturer that comes to our..

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